Recipes Events Programmes Benefits Top 5 Awards
Sign Up

Coming Soon

Mayuri Reddy

Build Brand Stories

Mayuri Reddy, marketing leader and founder of The Founders Atlas, shares how to craft authentic, relevant and effective brand stories that engage customers, build lasting business relationships and expand your reach.

About This Recipe

 

Mayuri teaches you to use storytelling for business growth and meaningful connections. Whether you’re shaping your brand voice, launching a campaign or engaging audiences on social media, Mayuri shows you how to craft authentic and purposeful narratives. Learn to adapt stories for different platforms, leverage personal experiences into powerful lessons, and use storytelling to expand your network in a recipe ideal for entrepreneurs, creatives and changemakers looking to connect, inspire and grow in the digital age.

 

What You'll Learn

 

  • Adapt storytelling for the digital age.
  • Craft a good brand story.
  • Use storytelling to build business connections.
  • Learn storytelling tools to expand your network.
  • Leverage storytelling to drive customer engagement.
  • Customise your brand story for different platforms.
  • Value your personal story.
  • Discover storytelling techniques.
  • Measure the effectiveness of your brand story.
  • Reframe failure into powerful stories.

 

Who Is Our Heavy Chef?

Mayuri Reddy is a seasoned communications strategist, storyteller, and founder of The Founders Atlas, a podcast exploring global entrepreneurial ecosystems. She helps brands craft authentic, purpose-driven stories that turn customers into thriving communities. With 12 years’ experience spanning marketing, operations, events and campaigns across sectors, Mayuri blends creativity with strategy to drive engagement and growth. From booking global artists to building international B2B SaaS strategies, she thrives on tackling a range of challenges. Based in Berlin, she champions diversity, equity, inclusion and belonging in every project, and guides founders, teams and changemakers to tell stories that resonate and create impact.

 

Not a Heavy Chef member yet? 

To access all recipes, sign up here.

Learn

Learn from someone who speaks from a position of real authority, perspective and experience.

Do

Implement practical tips and techniques learned in the trenches - doing, rather than talking.

Share

Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

Why Are Heavy Chef Recipes So Highly Regarded? 

One Tasty Recipe.
Ten Tiny Bites. 

Each Heavy Chef recipe is made up of ten focused 'learning bites' of five minutes or less. 

For Entrepreneurs.
By Entrepreneurs. 

Continually focusing on the needs of our ever-growing community of entrepreneurs. 

Access Anytime. Anywhere. Anyhow. 

As long as you have an internet-enabled device, you can digest a tasty learning bite. 

Not yet a member? Sign up here.

Want Even More?

Heavy Chef has thousands of learning bites, just like these. Search from technology, leadership and creativity topics, served up by the heaviest chefs in the world. 

Search Recipes