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Mbulelo Jili

Localise Branding

Mbulelo Jili, Founder of The Local Agency, shares how to craft campaigns that resonate deeply with local audiences.

About This Recipe

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Mbulelo guides you through the essentials of localised branding for small businesses. He helps you understandĀ  why local markets require a unique approach to build authentic campaigns that feel real, relevant and rooted in your audienceā€™s lived experience. Tuck into a practical guide that gives you the tools to connect meaningfully with your audience by finding the right message, choosing the right platforms and tapping into community insight.

What You'll Learn

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  • Find out what makes local markets different.
  • Learn the important aspects of localised branding.Ā 
  • Identify common mistakes big brands make.
  • Understand the impact of misaligned branding.
  • Explore examples of authentic localised branding.
  • Discover what to focus on when building a localised campaign.
  • Use a brand clarity model to localise marketing.
  • Start conducting research for local markets.
  • Take key steps to take your product to market.
  • Identify social platforms that are helping local brands grow.
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Who Is Our Heavy Chef?

Mbulelo Jili is a storyteller, strategist and the founder of The Local Agency (TLA), where he helps brands craft campaigns that connect deeply with local audiences. With a background in cultural research and creative strategy, Mbulelo focuses on community-led content and meaningful storytelling that reflects real African experiences. His work is centred on relevance, resonance, and reshaping how brands engage with everyday people.

 

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Learn

Learn from someone who speaks from a position of real authority, perspective and experience.

Do

Implement practical tips and techniques learned in the trenches - doing, rather than talking.

Share

Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

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