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How To

Implement A Content Strategy

Melissa Attree, senior marketing strategist at xneelo, shares her experience on how to implement a social media content strategy for your business. 

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About This Recipe


Despite its immediacy and the possibility of things going viral, social and digital media channels are not an instant solution to your marketing needs. It takes time and effort to build a community that is loyal and engaged - and for that, says Melissa Attree, you need high-quality content.

As the senior marketing strategist at xneelo, digital marketing is Melissa’s bread and butter. In this recipe, she shares her considerable experience and insights with entrepreneurs.

When implementing a content strategy for your business, start with the end in mind and let your target audience’s needs and wants inform what you post, where you post it and how often. Use analytics to make the most of the feedback loop that social media offers, and prioritise quality over quantity.

Cover These 10 Steps


  • Step 1: Define Your Strategy

  • Step 2: Find Your Audience

  • Step 3: Keyword Research 

  • Step 4: Identify Content Types

  • Step 5: Create A Content Calendar

  • Step 6:  Create Quality Content

  • Step 7:  Identify Channels

  • Step 8: Maintain Engagement

  • Step 9: Consider Analytics

  • Step 10: Adapt and Refine

Is This The Recipe For You?

Watch these videos to understand, who our Heavy Chef is, what the topic is, what mistakes entrepreneurs often make when it comes to this topic as well as the benefits it brings.


Who Is Our Heavy Chef?

xneelo’s senior marketing strategist, Melissa Attree, is a digital media enthusiast and an expert in marketing and brand engagement. She loves working with teams to discover how communication and connection can help drive brand recognition and impact. Over the past 26 years, Mel has worked in all aspects of marketing: as a copywriter, content and creative director, marketing manager, public relations lead and business unit director.

In her role at xneelo, Mel brings the brand to life through various innovations in the digital space.


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