About This Recipe
Despite its immediacy and the possibility of things going viral, social and digital media channels are not an instant solution to your marketing needs. It takes time and effort to build a community that is loyal and engaged - and for that, says Melissa Attree, you need high-quality content.
As the senior marketing strategist at xneelo, digital marketing is Melissa’s bread and butter. In this recipe, she shares her considerable experience and insights with entrepreneurs.
When implementing a content strategy for your business, start with the end in mind and let your target audience’s needs and wants inform what you post, where you post it and how often. Use analytics to make the most of the feedback loop that social media offers, and prioritise quality over quantity.
Cover These 10 Steps
Step 1: Define Your Strategy
Step 2: Find Your Audience
Step 3: Keyword Research
Step 4: Identify Content Types
Step 5: Create A Content Calendar
Step 6: Create Quality Content
Step 7: Identify Channels
Step 8: Maintain Engagement
Step 9: Consider Analytics
Step 10: Adapt and Refine
Is This The Recipe For You?
Watch these videos to understand, who our Heavy Chef is, what the topic is, what mistakes entrepreneurs often make when it comes to this topic as well as the benefits it brings.
Who Is Our Heavy Chef?
xneelo’s senior marketing strategist, Melissa Attree, is a digital media enthusiast and an expert in marketing and brand engagement. She loves working with teams to discover how communication and connection can help drive brand recognition and impact. Over the past 26 years, Mel has worked in all aspects of marketing: as a copywriter, content and creative director, marketing manager, public relations lead and business unit director.
In her role at xneelo, Mel brings the brand to life through various innovations in the digital space.
Not a Heavy Chef member yet?
Learn from someone who speaks from a position of real authority, perspective and experience.
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
Why Are Heavy Chef Recipes So Highly Regarded?
One Tasty Recipe.
Ten Tiny Bites.
Each Heavy Chef recipe is made up of ten focused 'learning bites' of five minutes or less.
Continually focusing on the needs of our ever-growing community of entrepreneurs.
Access Anytime. Anywhere. Anyhow.
As long as you have an internet-enabled device, you can digest a tasty learning bite.