Mike Perk
Vision And Mission
Experienced entrepreneur Mike Perk gives you the tools to build an inspiring, practical vision and mission for your team and customers.
Tuck In
About This Recipe
Ā
Mike Perk unpacks how to create a meaningful vision and mission that brings clarity, direction, and purpose to your organisation. Through a practical, step-by-step framework, Mike guides you in crafting internal statements that align your team and drive behaviour, as well as external statements that inspire trust and connection with your customers. Drawing on real-world examples, this recipe helps you move beyond generic slogans to build a guiding set of principles that inform decision-making, unite your people, and articulate your broader contribution to society.
What You'll Learn
Ā
- Learn how vision and mission have changed.
- Position vision and mission for transformation.
- Align values with vision.Ā
- Define vision and mission in a modern context.
- Understand the importance of vision and mission.
- Choose a vision and mission.
- Spot a clear internal vision
- Find your external mission.
- Find your external vision.
- Use a vision and mission grid to set priorities.
- Ā
Live Recipe
Heavy Chef hosts regular 'Live Recipes' with our Chefs for community members. Missed this live session? Catch the recording of the Recipe launch below.
Who Is Our Heavy Chef?
Mike Perk is a transformation strategist, leadership coach, and entrepreneur. He is a Founding Partner of entrepreneurial learning platform Heavy Chef, and transport technology solutions company VCTR. With a background in people-centered change and digital innovation, Mike helps organisations navigate transformation with purpose, clarity and resilience. He is also the author of HopePunk, a book for optimistic leaders who want to create better workplaces and drive meaningful change. He is passionate about guiding leaders to craft meaningful vision and mission statements that go beyond wordsā€”becoming tools that drive culture, inspire teams, and align long-term impact with core values. Mike has worked with businesses across industries, including finance, retail, government, and tech, and is known for his thoughtful, human-first approach to leadership in a rapidly changing world.
Learn
Learn from someone who speaks from a position of real authority, perspective and experience.
Do
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Share
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
Why Are Heavy Chef Recipes So Highly Regarded?
One Tasty Recipe.
Ten Tiny Bites.
Each Heavy Chef recipe is made up of ten focused 'learning bites' of five minutes or less.
For Entrepreneurs.
By Entrepreneurs.
Continually focusing on the needs of our ever-growing community of entrepreneurs.
Access Anytime. Anywhere. Anyhow.
As long as you have an internet-enabled device, you can digest a tasty learning bite.
Want Even More?
Heavy Chef has thousands of learning bites, just like these. Search from technology, leadership and creativity topics, served up by the heaviest chefs in the world.Ā
Search Recipes