Mike Perk
Vision And Mission Design
In this recipe by Mike Perk, you’ll learn how to build an inspiring, practical vision and mission—internally for your team, and externally for your customers. Gain clarity, prioritise better, and lead with purpose.
Tuck In
About This Recipe
In this recipe by Mike Perk, you’ll learn how to create a meaningful vision and mission that brings clarity, direction, and purpose to your organisation. Through a practical, step-by-step framework, Mike guides you in crafting internal statements that align your team and drive behaviour, as well as external statements that inspire trust and connection with your customers.
Drawing on real-world examples, this recipe helps you move beyond generic slogans to build a guiding set of principles that inform decision-making, unite your people, and articulate your broader contribution to society.
Cover These 10 Perspectives
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The Digital Shift
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The Role of Vision and Mission in Change
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Values as the Engine of Transformation
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Defining the Essentials
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Foundational Principles
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Aligning Purpose and Practice
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Inspiring from Within
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Speaking to the Outside World
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Vision for Impact
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Making It Practical
Live Recipe
Heavy Chef hosts regular 'Live Recipes' with our Chefs for community members. Missed this live session? Catch the recording of the Recipe launch below.
Who Is Our Heavy Chef?
Mike Perk is a transformation strategist, leadership coach, and Managing Director of WWC (World Wide Creative), a digital advisory firm based in South Africa. He is also a founding partner of Heavy Chef, a platform that inspires entrepreneurs to learn by doing.
With a background in people-centered change and digital innovation, Mike helps organizations navigate transformation with purpose, clarity, and resilience. He is passionate about guiding leaders to craft meaningful vision and mission statements that go beyond words—becoming tools that drive culture, inspire teams, and align long-term impact with core values.
Mike has worked with businesses across industries including finance, retail, government, and tech, and is known for his thoughtful, human-first approach to leadership in a rapidly changing world.
Learn
Learn from someone who speaks from a position of real authority, perspective and experience.
Do
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Share
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
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