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Mike Sharman

Viral Marketing

The undisputed champion of viral marketing in South Africa lifts the lid on the secret sauce in marketing to scale.

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Mike's agency Retroviral has made more brands ‘go viral, globally’ than any other agency in Africa. RocoMamas, Russell Hobbs, Martin and Martin, M-Net, Nando's - Mike has developed campaigns that have been classified as 'truly viral'. Notably, Mike and his team were involved in Nando's Last Dictator Standing. Mike was named one of the Mail & Guardian's top 200 young South Africans. Mike is the co-founder of influencer marketing platform, - and


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10 Tasty Bites 

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About This Recipe


Mike Sharman is the undisputed champion of viral marketing in South Africa. With campaigns for iconic brands such as Nando's and RocoMamas under his belt, Mike lifts the lid on the secret sauce in marketing to scale.

What You'll Learn


Mike Sharman specialises in helping B2B and B2C digital social media posts go viral. He is the co-founder of Retroviral Digital Communications and RetroActive Digital, and the author of the best-selling book, The Best Dick: A Candid Account of Building a $1 m Business. He is an expert in all things digital, marketing and viral.

In this recipe, you will learn that if you want to make sales, you need to connect with your clients. This is the secret sauce that great marketing gets right, and it has nothing to do with how big (or small) your budget is.


Learn from someone who speaks from a position of real authority, perspective and experience.


Implement practical tips and techniques learned in the trenches - doing, rather than talking.


Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

Get Learning

This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think. 

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Deep Cuts 

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