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Mike Stopforth
Digital Marketing
Recognised thought leader, Mike Stopforth, explores practical steps to get the most out of your digital marketing strategy.
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About This Recipe
The digital era has fundamentally changed how businesses approach marketing and branding, creating both new opportunities and new challenges. Mike Stopforth explains the benefits of digital marketing, the best place to start, and how brand positioning guides smarter channel and advertising choices. He also covers key considerations when building a digital strategy, emerging trends entrepreneurs should watch, and common mistakes to avoid.
What You'll Learn
- Understand the digital era.
- Reap the benefits of digital marketing.
- Take the first step in your marketing journey.
- Recognise the value of brand positioning.
- Choose the right advertising channels.
- Build a strong digital strategy.
- Spot key digital marketing trends.
- Identify challenges in digital growth.
- Avoid common social media mistakes.
- Explore options for small business marketing.
Who Is Our Heavy Chef?
Mike Stopforth is an entrepreneur, communicator, and facilitator who is passionate about building value at the intersection of leadership, technology, and impact. With more than 15 years of experience and insights from founding and selling multiple digital companies, Mike brings practical and informed solutions that deliver meaningful outcomes. He is the founder and managing director of Second Rodeo, a specialist advertising agency that helps leading brands turn attention into action. Previously, he founded Cerebra, Africa’s leading social media agency, which was acquired by WPP, and co-founded Afrigator.com, one of Africa’s first blog aggregation platforms, which was acquired by Naspers. As a keynote speaker, author, and facilitator, Mike has worked with global brands to help leaders communicate clearly, embrace innovation and navigate change. His book, 52 Big Questions for Business Leaders, challenges entrepreneurs to think deeply about leadership, culture and purpose. Driven by curiosity and a belief in the power of communication, Mike continues to explore how businesses can use creativity and connection to build trust, inspire teams, and create lasting impact.
Learn
Learn from someone who speaks from a position of real authority, perspective and experience.
Do
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Share
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
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