Ncumisa started Mamcube Homegrown selling chickens and was initially successful, but then COVID-19 devastated her business. In May 2020, Ncumisa pivoted to selling spinach and has achieved remarkable growth supplying distributors in the Western Cape. Ncumisa is steadily expanding her operation and employing members of her home community in Khayelitsha, Cape Town.
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10 Tasty Bites
Below is a preview of what you can expect to learn in this recipe.
1 - What Made You Want To Start A Farming Business?
2 - How Did You Learn Farming?
3 - What Made You Diversify To Spinach?
4 - As A Small-Scale Farmer What Has The Journey Been Like?
5 - What Advice Do You Have For Other Young Entrepreneurs Who Want To Start A Business?
6 - How Did You Manage To Scale So Quickly?
7 - What Was The Best Part Of Growing Your Business?
8 - How Have You Used Social Media To Market Your Business?
9 - How Did You Persevere Through The Intense Challenges That You've Faced?
10 - What Opportunities Are There In Farming?
About This Recipe
Farming is not for everyone, but smallscale farming is an option for anyone who is interested. In this succinct series of ten spinachy bites, Ncumisa shares how she pivoted her chicken business into a fast-growing spinach farming operation.
What You'll Learn
In this recipe, Ncumisa will take you through how she started a large spinach growing operation after her chicken selling business went belly up because of Covid-19. This recipe is for all those who have been knocked down due to the pandemic and are looking and having to start again. Ncumisa will take you through the importance of social media and getting back on your feet when you get knocked down.
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