Nicole Capper is a multi-talented individual. A functional medicine pharmacist by training, she has diversified into brand strategy and marketing consulting, with a special interest in developing influencer marketing into a respected and valued sub-industry.
Nicole is also a presenter, Survivor SA S7 runner-up, CEO, mountaineer, Mrs South Africa 2018, and an ambassador for Rare Diseases SA. Much of her time is devoted to running her NPO Uprising, which takes people on transformational journeys all over the world. Nicole founded the Uprising Agency, a full service marketing agency and she successfully brought Luxuria Lifestyle to South Africa.
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10 Tasty Bites
Below is a preview of what you can expect to learn in this recipe.
1 - How Did You Start Making Changes In Your Life?
2 - How Did You Get Involved In Influencer Marketing?
3 - What Perspective Do You Have For Those In The Public Eye Who Battle Anxiety And Mental Health?
4 - What Do You Do To Stay Grounded?
5 - How Do You Stay Focused On Your Goals?
6 - What Are Some Metrics Used To Select An Influencer?
7 - How Do Influencers And Brands Balance Authenticity With Brand Message?
8 - How Can Startups Use Influencer Marketing?
9 - How Are Influencers Measured?
10 - What Are The Different Levels Of Influencers?
About This Recipe
Influencer marketing is slowly shedding its celebrities-that-endorse-anything reputation, largely due to the efforts of professionals like Nicole Capper. Humanz, the influencer marketing platform of which she is the VP Sales, supports creatives to find the right projects and guides brands and agencies to give influencers the perfect blend of creative freedom and performance metrics.
In this recipe, Nicole lets us in on some of her personal and professional secrets to success. She shares the value her Mrs South Africa journey has brought to her life, unpacks the virtuous cycle that develops when a brand and its influencers are in perfect marketing harmony, and highlights the value nano influencers bring to the table.
What You'll Learn
In this recipe you will learn why influencer marketing should be part of every startup’s overall marketing strategy, and which metrics you should use both to select the right influencer for your brand and to measure their performance.
There are also insights on the growth of affiliate-link marketing, the different levels of influencers, and the need for absolute authenticity and transparency in how influencers run their businesses.
You will furthermore learn about the mental health challenges many influencers face, and get practical tips on how to manage the pressure of constant public scrutiny.
Learn from someone who speaks from a position of real authority, perspective and experience.
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
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