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Nicolene Schoeman-Louw

Legal For Startups

Nicolene Schoeman-Louw, founder and managing director of SchoemanLaw Inc, makes the law accessible for startups in this recipe.

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Nicolene Schoeman-Louw is a talented, respected and award-winning legal professional. She is also an entrepreneur, and a passionate enabler of entrepreneurial success.

Having her LLM at the University of the Free State with a much-cited dissertation, Nicolene founded SchoemanLaw Inc at the tender age of 24. In addition to being the managing director of her law firm, she writes regularly for various online and mainstream publications, including The Entrepreneur magazine, and has a regular slot on SAfm’s The Law Report with Karen Key and RSG’s Rand en Sent.

She also presents seminars and workshops on a wide range of legal topics for various organisations, such as UnitedSucces, the Cape Chamber of Commerce and Industry, and the Business, Retail and Marketing Indabas.

An admitted attorney of the High Court of South Africa, Nicolene is also a conveyancer, notary public and mediator.


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10 Tasty Bites 

Below is a preview of what you can expect to learn in this recipe. 

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About This Recipe


Matters that entrepreneurs may be too busy to pay attention to, are the very issues that can morph into legal headaches. Examples are terms and conditions that are not well thought through, the lack of a complaints policy or inappropriate IP protection.

Attorney Nicolene Schoeman-Louw, herself an entrepreneur, advises business owners to approach most decisions - from how to choose their legal advisor to trademarking (or not) their logo - in the context of their business vision and mission.

She explains her recommended top-down approach to contracting, and the different expectations employers and employees have of a probation period.

What You'll Learn


You will learn that legal problems can be symptomatic of process problems, such as late payments that are not followed up timeously, and probation employees whose performance is not managed properly.

Further useful information includes what an NDA can tell you about a prospective client or partner, and why not every new idea you have deserves IP registration and protection.

The thinking behind Ts and Cs is unpacked, along with some insight into the purpose of the CCMA and the three grounds on which an employment relationship can be terminated in South Africa.


Learn from someone who speaks from a position of real authority, perspective and experience.


Implement practical tips and techniques learned in the trenches - doing, rather than talking.


Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

Get Learning

This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think. 

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Deep Cuts 

Love this recipe? Here are some additional videos to delve even further into the topic.


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