Pierre du Plessis is a business consultant, creative director, writer and world-class public speaker. He is passionate about helping people to create meaningful personal and business lives, as well as helping entrepreneurs build conscious, successful businesses. Pierre, who's also an educator at DUKE CE University, has worked with BMW, KFC, Adcock Ingram, FNB and Nedbank. He's a familiar face on TEDx stages.
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10 Tasty Bites
Below is a preview of what you can expect to learn in this recipe.
1 - Where Did Your Love For Storytelling Originate?
2 - Why Is Storytelling Important For Entrepreneurs?
3 - How Should Leaders Approach Storytelling?
4 - Why Do So Many Businesses Suck At Storytelling?
5 - Can You Share A Framework For Storytelling?
6 - Why Is It Important To Make The Customer The Hero Of Your Brand Story?
7 - What Are The Five Characters In Any Great Story?
8 - How Does One Define A Villain In A Brand Story?
9 - Can You Read An Example Of Your Own Writing About Entrepreneurship?
10 - Can You Share A Great Storytelling Hack?
About This Recipe
Storytelling and business go hand in hand. A great story is one sure way to win your customers over as human beings are led by emotion, and stories evoke a lot of that in us. Stories are also great for inciting action in your audience, whether you want them to purchase what you're selling or you want them to stand with you on a cause.
What You'll Learn
In this recipe, master storyteller Pierre du Plessis unpacks the science behind storytelling and why it's so effective for business.
Learn from someone who speaks from a position of real authority, perspective and experience.
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
Love this recipe? Here are some additional videos to delve even further into the topic.
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