There were two steps that led me to become a presenter. The first step was actually starting a presentation company. In fact, it was many years between starting Missing Link and becoming a presenter. Both of these leaps, by the way, were based on frustration.

To get your audience where you need them, give them a reason to care, a reason to believe, then tell them what they need to know and what they need to do. 

The one gig that I really do remember is quite important for a few reasons. One, it was a free gig that I was doing for awareness. Everybody says, don't do things for awareness but I think that's fundamentally wrong. I was speaking at an event called Suits and Sneakers.

Different speakers resonate with different people. Favourite speakers? Malcolm Gladwell, but I'm not convinced he's a great. I think he's really, really amazing as a storyteller, but I'm not sure he's amazing as a presenter. In a presentation, his job is to deliver a message to achieve a result. I'm not sure that when Malcolm Gladwell gets on stage, that people change.

 A lot of people stand on speeches and they deliver topics, but they've not explained to the audience why it's interesting. That's the bit that turns this topic into a story, that people want to engage with, and they failed to make that connection. You have to ask yourself, why is this interesting? To me, usually, the answer to why this is interesting is the dragon.

Being the leader is not being afraid to look like a fool for your dream. It's about motivating that first follower to get behind you at the risk of looking like a fool, too.

I love using a Logitech spot clicker and I've started using foot pedals. But the main hack I want to tell you to work on is a trick that, no matter how technology changes if you become obsessed with this one thing, it will up your presentation. It's the single biggest thing to work on to make you look like a pro. And that is how you segue. Segues and signposts - these are the two things I want you to obsess over.

Don't wait for a single original idea to strike. Repurpose a great thought, as long as you add something new to it. You have to be willing to put in the work and apply yourself - nobody is born a superstar speaker.

Your audience is very sensitive to inauthenticity. Find your most authentic, authoritative voice by imagining how the actor you want acting as you in the film of your life would act.

Deciding your area of expertise is key to becoming a leader in anything. This is especially so for speaking, where there are numerous topics to speak on and nearly all the general topics have been covered. Like Stopforth's Law, in an area that lacks an expert, be the one to put your hand up first and you'll become it.