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Roger Norton

Lean Iteration

Roger Norton shares his recipe for kickstarting and scaling a lean, efficiently iterated, startup.

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Passionate about technology and its potential to improve, Roger focuses on startups as a vehicle for innovation. Roger is co-founder and COO of Trixta as well as the startup studio, Playlogix, where he and his team built over 50 tech products in 5 years. Roger's 'Lean Iterator' framework is a validation process to help entrepreneurs know what to focus on and help investors make investment decisions. Roger wrote the book entitled Start Here on how to build a startup.


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10 Tasty Bites 

Below is a preview of what you can expect to learn in this recipe. 

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About This Recipe


Roger Norton is the heavyweight champion of building products, with over 50 in 5 years. In this recipe, Roger shares his recipe for kickstarting and scaling a lean, efficiently iterated, startup.

What You'll Learn


In this recipe, you will learn how to kickstart and scale a lean, efficiently iterated, startup.


Learn from someone who speaks from a position of real authority, perspective and experience.


Implement practical tips and techniques learned in the trenches - doing, rather than talking.


Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

Get Learning

This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think. 

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Deep Cuts 

Love this recipe? Here are some additional videos to delve even further into the topic.


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