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Roxanne Janse Van Rensburg

Marketing Partnerships

Roxanne Janse van Rensburg shows how startups and small businesses can level the playing field through clever, purpose-driven partnerships. Discover how to pair up with complementary brands to extend reach, reduce costs, and drive real results.

About This Recipe

In this recipe, Roxanne outlines actionable steps for using marketing partnerships to grow your business on a budget. Learn how to find the right partners, negotiate shared-value campaigns, and execute collaborations that amplify your brand without overspending.

Cover These 10 Perspectives

Identifying Strategic Partners.
Crafting a Compelling Partnership Pitch.
Structuring a Win-Win Collaboration.
Budgeting for Shared Campaigns.
Measuring Partnership Success.
Avoiding Common Pitfalls in Partnerships.
Maintaining Brand Integrity During Collaboration.
Negotiating Terms That Benefit Both Sides.
Scaling Partnerships Over Time.
Leveraging Partnerships to Compete with Bigger Brands.

Who Is Our Heavy Chef?

Roxanne Janse van Rensburg is a seasoned marketing strategist and the current Marketing Director at KSM, a full-service marketing agency focused on elevating purpose-driven brands. With a decade of experience in brand development, partnerships, and digital storytelling, Roxanne helps businesses grow by forming meaningful collaborations and campaigns that resonate. She’s passionate about working with small businesses and startups to craft brand narratives that build trust, drive loyalty, and spark engagement. Through her work, Roxanne bridges strategy with creativity—making marketing not just effective, but deeply human.

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