Samantha Skyring is the founder and CEO of Oryx Desert Salt. She has a diverse background of experiences and has travelled extensively in Southern Africa. With the discovery of the desert salt, her vision has been to create a global brand that provides customers across the world with delicious, pure desert salt of the highest quality. She founded Oryx Desert Salt 20 years ago and, today, the premium salt is sold in stores across the world, including Whole Foods international in the USA.
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10 Tasty Bites
Below is a preview of what you can expect to learn in this recipe.
1 - When Did Your Entrepreneurial Stirrings First Emerge?
2 - How Did The Idea Behind Oryx Desert Salt Come About?
3 - What Makes Oryx Desert Salt So Unique From Other Salt Products?
4 - How Has The Oryx Desert Salt Brand Evolved?
5 - What Made You Decide To Export Oryx Desert Salt To The USA?
6 - What Is Your Sales Strategy For Exporting Oryx Desert Salt To An International Market?
7 - What Challenges Did You Face With Exporting Your Product Overseas?
8 - What Are The Key Considerations An Entrepreneur Should Think About When Targeting An International Market?
9 - What Advice Can You Give For Entrepreneurs Who Want To Export Their Product Abroad?
10 - What Is Your Vision For Exporting Oryx Desert Salt To More Retailers Worldwide?
About This Recipe
While the natural next step after conquering your local market is to expand to new shores, building a brand for international markets starts way before you decide to start shipping your products. It begins right at the start - in the quality of the product and the branding you choose to accompany it. Oryx Desert Salt founder Samantha Skyring has built her premium salt brand all the way to the shelves of Whole Foods in the USA. She reveals her strategy for growing a brand for export.
What You'll Learn
In this recipe, you will learn how Samantha started working when she was 13 to support herself, and how this grew into a love for business, offering value, and salt. Watch as she shares some of her favorite strategies for both local and international product sales. Samantha explains how teamwork leads to confidence, and how believing in each grain of the product leads to success. This recipe is for entrepreneurs who want to find product success, regardless of the market.
Learn from someone who speaks from a position of real authority, perspective and experience.
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
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