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Sasha Knott
Recruitment For Startups

In this recipe Sasha Knott, CEO of Job Crystal, shares not only where you find good people, but how to do it in the most cost- and time-effective ways.

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Sasha Knott is a Jill of many trades, and master of most of them. She started her career as a software developer and, having spent some time in the IT industry in various other roles, branched out into financial services. After starting and selling two successful businesses, Sasha and her partner Kelly Louw decided that making a dent in unemployment in South Africa was their calling.

The pair bought Job Crystal in 2015 and developed a recruitment system that matches companies’ job descriptions to candidates’ CVs. Many tech improvements later, Job Crystal now gives its clients access to 43 databases, covering just about every employable South African.


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10 Tasty Bites 

Below is a preview of what you can expect to learn in this recipe. 

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About This Recipe


Believing that she can make a dent in unemployment in South Africa by helping SMEs to thrive through enabling them to hire the right team, Sasha Knott has built an innovative and tech-savvy recruitment portal with her business partner Kelly Louw.

Drawing on what she’s learned at Job Crystal, Sasha explains the importance of a solid job description, and why an entrepreneur’s skill in selling is such a valuable asset when it comes to attracting talent to a startup business. She also puts to bed the myth that small businesses cannot compete with corporate companies in the recruitment market.

What You'll Learn


One of the most valuable lessons in this recipe is Sasha’s explanation of why a corporate track record should never be mistaken for SME relevance. She also lists the traits entrepreneurs should look for in the people they hire, and shares her take on the impact a good recruit has on a small business.

Sasha furthermore unpacks some of the legalities around recruitment, for instance that a job offer constitutes an employment contract, and emphasises the checks that entrepreneurs should never neglect running on candidates. She also explains the wisdom behind the three-month contract before a position becomes permanent.


Learn from someone who speaks from a position of real authority, perspective and experience.


Implement practical tips and techniques learned in the trenches - doing, rather than talking.


Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

Get Learning

This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think. 

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Deep Cuts 

Love this recipe? Here are some additional videos to delve even further into the topic.


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