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Shakeel Karjieker

Getting Started

In this recipe, entrepreneur and business owner Shakeel Karjieker urges would-be entrepreneurs to just get started - because it’s not as daunting as you think it is.

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Shakeel Karjieker is an IT graduate who runs a fabric and crafts company, as well as an organisation that helps entrepreneurs to reach their full potential.

His company, Global Unique Fabrics, serves crafters, sewing enthusiasts, yarn and fabric lovers through a focus on community and innovation. Having started as a bricks-and-mortar enterprise, the business now has a national ecommerce footprint.

Aspiring StartUps is the organisation Shakeel founded to show entrepreneurs how to work on their businesses, not in their businesses, so that they can level up, achieve profitability and become disruptors of their industry.


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10 Tasty Bites 

Below is a preview of what you can expect to learn in this recipe. 

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About This Recipe


Shakeel Karjieker does not deny that being an entrepreneur is tough, but his belief in the cyclical nature of businesses and economies enables him to maintain a healthy perspective on both good times and bad. In this recipe, he explains why “this too shall pass” is his most treasured piece of business advice.

Unexpectedly, he encourages entrepreneurs to think about SARS as friend rather than foe, and urges us to not leave all the paperwork to the accountants. He also explains his unconventional conviction that starting a business is relatively easy in South Africa, and need not be a daunting experience.

Supporting this viewpoint are practical advice on creating marketing channels and a sales funnel, insights into the communication skills that support the sales process, and the reasons why banks are not the best startup funders.

What You'll Learn


Starting a business is a process fraught with potential pitfalls. Study this recipe for advice on choosing an industry and what to include in a business plan, how to do product testing without breaking the bank, and where to find funding.

Want to know where to focus your energy during the first 100 days, the personal development benefits of being an entrepreneur and how to optimise your social media profile? You’ve come to the right recipe.


Learn from someone who speaks from a position of real authority, perspective and experience.


Implement practical tips and techniques learned in the trenches - doing, rather than talking.


Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

Get Learning

This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think. 

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Deep Cuts 

Love this recipe? Here are some additional videos to delve even further into the topic.


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