Artisanal Brands

Insights

• Define what makes your brand truly artisanal before you launch.
• Use quality and authenticity as the core of your product value.
• Tell your brand’s story clearly to connect with customers.

Learning bites

1. 1 Was There A Part Of Your Childhood That inspired You To Become An Entrepreneur?
2. 2 How Did Your Experience In The FMCG Sector Prepare You For Your Own Business?
3. 3 What Do You Think Has Driven The Success Of The Musgrave Brand?
4. 4 What Is A Brand?
5. 5 Why Is It So Hard To Create A Great Brand (And How Did You Do It With Musgrave)?
6. 6 What Was The Strategic Thinking Behind The Musgrave Company?
7. 7 What Is The Process Of Designing And Manufacturing Musgrave’s Product?
8. 8 What Crucial Lessons Did You Learn When Launching Your Artisanal Liquor Product?
9. 9 What Advice Can You Share For An Entrepreneur Wanting To Launch An Artisanal Brand_1?
10. 10 In An Increasingly Noisy Liquor Market How Did Musgrave Rise About The Noise?