Simone Musgrave is the founder of Musgrave Crafted Spirits, home to Musgrave craft gin. With experience in retail and the FMCG industry that spans two decades, she has a trained eye for spotting trends and has been in charge of innovation and strategy throughout her career, travelling the globe to scout ideas, analysing and applying trends, and predicting trends and product directions. After a number of years working for Woolworths and then FoodCorp, Simone set out to find opportunities in the spirits industry.
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10 Tasty Bites
Below is a preview of what you can expect to learn in this recipe.
1 - Was There A Part Of Your Childhood That inspired You To Become An Entrepreneur?
2 - How Did Your Experience In The FMCG Sector Prepare You For Your Own Business?
3 - What Do You Think Has Driven The Success Of The Musgrave Brand?
4 - What Is A Brand?
5 - Why Is It So Hard To Create A Great Brand (And How Did You Do It With Musgrave)?
6 - What Was The Strategic Thinking Behind The Musgrave Company?
7 - What Is The Process Of Designing And Manufacturing Musgraves Product?
8 - What Crucial Lessons Did You Learn When Launching Your Artisanal Liquor Product?
9 - What Advice Can You Share For An Entrepreneur Wanting To Launch An Artisanal Brand?
10 - In An Increasingly Noisy Liquor Market, How Did Musgrave Rise About The Noise?
About This Recipe
Creating a name for yourself in the liquor business is difficult at best. Doing so as a woman with a craft gin is even more so, but that didn't stop Simone Musgrave from trying. Armed with a great story, prior experience in fast-moving consumer goods and a taste and nose for quality liquor, Simone just knew that she needed to put her own stamp on the industry. In 10 informative bites, the founder of Musgrave Crafted Spirits shares how she built her artisanal alcohol brand.
What You'll Learn
The liquor business is a tough business to succeed in. Traditionally a boy's club with brands that have existed for decades, it's a difficult business to make your mark in - especially when you're a woman with no prior experience in liquor production and distribution. Add to that the fact that the local artisanal liquor market is highly competitive and you start to wonder why anyone would choose to start an artisanal liquor brand in South Africa.
In this recipe, Simone reveals how she built her artisanal alcohol brand.
Learn from someone who speaks from a position of real authority, perspective and experience.
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
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