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How To

Insure Your Business


Sinah Mabeba is the chief operations officer of Linar Insurance and in this recipe she answers the question of how to go about insuring your business.


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About This Recipe


The world of risk identification and assessment, not to mention the fine print in insurance policies, is the stuff of nightmares for many entrepreneurs. The real nightmare, however, is when a risk becomes reality and you don’t have the resources to deal with the consequences.

That’s where business insurance comes in. In this recipe Linar Insurance’s COO Sinah Mabeba demystifies this financial instrument and gives invaluable advice on how to get the cover that’s right for you and your business.

It all starts with identifying and measuring your business risks, then deciding how best to manage each risk and, finally, transferring the risks you cannot manage to an insurer. Sinah explains it all in jargon-free language and gives steps that are easy to follow. She also indicates when you need to call in the experts for advice.

Cover These 10 Steps


  • Step 1: Know Your Business 

  • Step 2: Identify The Risks Within Your Business 

  • Step 3: Assess And Measure Your Risk 

  • Step 4: Actively Manage Your Risk 

  • Step 5: Shop Around For Insurance Cover

  • Step 6: Research. Understand What You’re Buying

  • Step 7: Post-Purchase Dos And Don’ts

  • Step 8: Monitoring Your Risks

  • Step 9: Review And Renew

  • Step 10: Return To Step One

Is This The Recipe For You?

Watch these videos to understand, who our Heavy Chef is, what the topic is, what mistakes entrepreneurs often make when it comes to this topic as well as the benefits it brings.


Who Is Our Heavy Chef?


Sinah Mabeba is a qualified actuary blessed with business acumen and excellent communication skills. Having cut her insurance industry teeth at Regent Insurance, Hollard and Guardrisk, she joined Linar Insurance in August 2022 as chief operating officer.


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