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Willem Haarhoff

Measuring Success 

Willem Haarhoff, co-founder of DoughGetters, shares practical advice on how to measure the success of your business.

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Willem Haarhoff qualified as a chartered accountant in 1999 and went to work at one of the Big 4 accounting firms. Nine years into his career, he was transferred to Lagos, Nigeria, where he gained invaluable experience in how to develop, drive and execute business strategy as he and his team of approximately 100 accounting professionals provided assurance services to subsidiaries of listed multinational companies.

Willem returned to South Africa in 2014 doing some freelance work and in 2017 he co-founded DoughGetters Accounting™ with his current partner, Murray Barnetson. Over the past few years, the business acquired two more partners - Melissa du Plooy and Kenny Coetzer - clients around the globe and franchises throughout South Africa.

Winners of Emerging Firm of the Year at the 2020 Xero Awards, DoughGetters took home the crown for Xero Partner of the Year just 12 months later - the first ever firm to achieve this in such a short space of time.


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10 Tasty Bites 

Below is a preview of what you can expect to learn in this recipe. 

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About This Recipe


An accountant that advocates for blue-sky thinking in your budget is an unusual phenomenon. So too, is an accounting firm with a name that sounds more like a bakery than a number-crunching enterprise. In this recipe, CA and co-founder of DoughGetters Accounting Willem Haarhoff shares the thinking behind one of South Africa’s most innovative accounting services providers.

He turns the common wisdom about what constitutes business success on its head, along with what entrepreneurs should expect from their accountants (hint: more story and less debits vs credits). Willem also makes a passionate case for entrepreneurs to invest in the right systems and people as early as possible in the interest of having the right information on which to base their decisions.

What You'll Learn


Can there be a link between storytelling and accounting services? This recipe shows it is not only possible, but indeed essential. Instead of constructing financial reports, the true job of an accountant is to reveal the story of a business through its numbers.

You will also learn the difference between a budget and a forecast, how to construct a budget and how to price your product or service.

The recipe furthermore shares the key accounting principles that an entrepreneur should know, and the three dimensions of real business success.


Learn from someone who speaks from a position of real authority, perspective and experience.


Implement practical tips and techniques learned in the trenches - doing, rather than talking.


Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

Get Learning

This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think. 

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Deep Cuts 

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