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Yvonne Wakefield

Scaling Service Businesses 

Join Yvonne Wakefield, CEO of Caveat, as she shares her experience of what it takes to scale a service business.

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Yvonne Wakefield is not a shark-in-a suit lawyer. Her disenchantment with the exclusivity of the law and the extent to which it only really assists the wealthy, led her to found Caveat in 2011. The legal-services equivalent of Uber or Airbnb, Caveat is a platform that connects lawyers and clients, making commercial legal services more accessible to ordinary people. Caveat’s panel of 50-plus top-tier legal and tax specialists consult to businesses, corporates and law firms.

Continuing her crusade to democratise legal services, Yvonne started The Warrior Project in 2019, aimed at assisting some of the most vulnerable groups in our society.

Yvonne is also a keen writer and speaker on the changing landscape of the legal industry, a blockchain enthusiast and an activist against domestic abuse and gender-based violence.


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10 Tasty Bites 

Below is a preview of what you can expect to learn in this recipe. 

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About This Recipe


A lawyer that purposefully found a way to make legal services more affordable sounds like a contradiction in terms, but Yvonne Wakefield is that person.

Litigation lawyer turned entrepreneur, she highlights in this recipe the market gap that Caveat, her online legal-services business fills and unpacks how her inability to take on the commercial work that is the platform’s bread and butter, has worked in favour of its growth.

She shares how learning from other entrepreneurs has influenced the design of her business model and discusses her opinion that different businesses need different levels of employee engagement.

What You'll Learn


Wanting to know how to scale a service business while maintaining quality standards and customer satisfaction? This recipe offers a wealth of information and ideas.

In addition, you will gain insights into the wisdom of not building your own tech despite running an online business, and why simplicity trumps complexity when it comes to scaling your business.

The recipe also covers the question of building a company culture when contractors, not employees, deliver your services to clients, and confirms that a service business can run on MS Word and email - and only one permanent employee.


Learn from someone who speaks from a position of real authority, perspective and experience.


Implement practical tips and techniques learned in the trenches - doing, rather than talking.


Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

Get Learning

This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think. 

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Deep Cuts 

Love this recipe? Here are some additional videos to delve even further into the topic.


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