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Idea To Income.
A Heavy Chef Programme.

Apply for Heavy Chef's high-touch Idea To Income programme, all-expenses-paid. Heavy Chef members get priority. Spaces are limited, so apply today.


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Learn the basics of starting a side hustle in South Africa.









Programme Overview 

  • The Idea To Income programme is designed for women who want to embark on a supportive and educative journey to start an entrepreneurial project of their own.


  • 10 weeks.¬†¬†
  • 2-hour virtual and in-person workshops with world-class facilitators.¬†¬†
  • 3-4 hours of self-directed learning time per week.¬†


  • You will receive a R30,000 entrepreneur programme at no cost to you.

  • You will become part of an ongoing supportive and educative community of women like you.

  • You get a one-year free Heavy Chef membership.

  • You will receive VIP invites to Heavy Chef events.

  • You will get Heavy Chef recipe books and guides.

  • You can expect surprise giveaways and more.

  • You will be awarded a Certificate of Completion upon successfully completing the programme.

What You'll Learn

  • How to foster an entrepreneurial mindset.

  • How to start a side hustle.

  • Connect with other women to learn and support one another.


  • Starts on¬†12 February 2024.

  • Ends on¬†22 April 2024.


  • Only 15 applications will be accepted for this programme.


  • 100% free.

  • The course is paid in full by Heavy Chef, Heavy Chef‚Äôs partners and the Heavy Chef Foundation.

Programme Content

At Heavy Chef, we call our short courses 'recipes'. Each recipe contains real, practical advice from some of South Africa's leading entrepreneurs. Take a look at the recipes you will learn about in the Lean Business programme.

Social Innovation

The multi-award-winning farmer and founder of Umgibe Farming Organics and Training Institute shares the inspiring story of how she innovated to drive her small-scale farming operation to success.

Power Of Support

Mpumi Mhlongo is an ESG and climate risk analyst at Investec, busy with his PhD in chemical engineering and a paralympian. Few people know more about the power of support than this young man.

Ideas And Identity

The Managing Director at Idea Engineers unpacks the value of a clear well-thought-out branding strategy for your business and the steps you can take to build one successfully.

Become Financially Fit

Lelemba Phiri is the principal and founder of Africa Trust Group, and a woman well versed in what it takes for entrepreneurs to become financially fit.

Launching A Product

Shannon McLaughlin is the founder and CEO of Ubuntu Baba, an entrepreneurship journey that has taught her invaluable lessons about launching a product.

Getting Started

In this recipe, entrepreneur and business owner Shakeel Karjieker urges would-be entrepreneurs to just get started - because it’s not as daunting as you think it is.

As part of the Idea To Income programme, you will get access to all our 'recipes' consisting of over 3,000 learning videos ('bites') from conversations with South Africa's leading entrepreneurs! Take a look at the recipes on our learning platform.