João Barreto is a business management professional with over 12 years of experience in different countries and industries. Currently working at Nestlé East and Southern Africa Region, he recently launched the Nestlé Hatcher, an open innovation platform that develops business solutions, connects corporates with startups and supports entrepreneurs to build sustainable businesses.
João contributes to the growth of innovation ecosystems and their talent by inspiring corporate leaders to invest and support new ventures that can positively impact their own businesses.
Not a Heavy Chef member yet?
10 Tasty Bites
Below is a preview of what you can expect to learn in this recipe.
1 - What Are The Advantages To A Partnership Between A Corporate And A Startup?
2 - What Three Things Need To Exist For A Good Collaboration?
3 - What Will Help Corporates And Startups To Work Well Together?
4 - How Should Entrepreneurs Approach Business With Corporates?
5 - How Can An Entrepreneur Connect With Someone At A Corporate?
6 - What Perspective Do You Have For An Entrepreneur’s First Meeting?
7 - How Can Corporates Assist Startups?
8 - Should Startups Focus Only On Venture Capital Funding?
9 - What Perspective Do You Have For Entrepreneurs Wanting To Partner With Corporates?
10 - How Does An Entrepreneur Protect Their Idea?
About This Recipe
Corporate companies’ size and their extensive processes and systems simultaneously underpin their success and prevent them from adapting to the changing environment. An injection of agility, fresh thinking and insight in tech innovations are some of the ways in which startups can add value to corporates, according to João Barreto from Nestlé Hatcher.
He highlights the ability to communicate and a willingness to learn from each other as non-negotiable requirements for a fruitful partnership, and explains the importance of seemingly small gestures when it comes to building mutual respect.
João reminds entrepreneurs that the effort you put into finding and approaching the right person will be seen as an indication of the effort you will put into the collaboration. Doing your homework is therefore never a waste of effort.
What You'll Learn
The recipe acknowledges the imbalance between corporates and startups, especially in terms of financial and human resources, while clearly stating the factors that help level the playing field.
You will learn the conditions that make successful collaboration possible, how to find the right corporate contacts, and the best way to structure your pitch and prepare for that first meeting.
Valuable advice includes not following up every day on your proposal but allowing the corporate processes to unfold, not asking for money in the first five minutes, and always being honest and transparent.
Learn from someone who speaks from a position of real authority, perspective and experience.
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
Love this recipe? Here are some additional videos to delve even further into the topic.
Got A Minute (Or Two)?
Why Are Heavy Chef Recipes So Highly Regarded?
One Tasty Recipe.
Ten Tiny Bites.
Each Heavy Chef recipe is made up of ten focused 'learning bites' of five minutes or less.
Continually focusing on the needs of our ever-growing community of entrepreneurs.
Access Anytime. Anywhere. Anyhow.
As long as you have an internet-enabled device, you can digest a tasty learning bite.