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The Heavy Chef Guide To Starting A Business In South Africa is the first guide printed in South Africa to provide a comprehensive, yet accessible recipe for startup success.
Whether you’re a dude in Khayelitsha distributing coffee blends, or a gal in Constantia giving online yoga classes, this is an authentic, easy-to-read, funny and practical template for business greatness.
Fred Roed has started and failed at business (spectacularly - read the book for the full, grim story), and started and succeeded at business (spectacularly - his digital agency was running accounts from Vodafone to Hyundai, across Africa and the world). The Heavy Chef Guide To Starting A Business In South Africa unpacks the ‘heavy chef philosophy’ and invites many of the Heavy Chefs that have spoken on the Heavy Chef event stage to provide insights and ingredients to winning at business.
Some of the most respected business leaders in South Africa have lauded the book, and testimonials from multiple, diverse spheres have praised The Heavy Chef Guide To Starting A Business In South Africa for it’s unbridled integrity and brutal honesty.
Available in print and e-book (on Amazon for Kindle)
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Heavy Chef operates out of Workshop17 at 138 West Street, in Sandton.