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Julia Robson

Games And Gamification

Julia Robson shares her recipe on game strategy and gamification.

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Julia 'Bish' Robson is one of the most recognizable South African names on the international esports scene. She's also the founder of DNMK Esports, a South African MGO focused on growing the local esports industry by partnering with reputable brands and onboarding talented gamers and influencers to create content that is relevant to the gaming community. Julia regularly competes in gaming events representing companies and organizations like MSI and LG Electronics South Africa. Currently, she's a gaming brand ambassador for Acer Africa and Predator Gaming.


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10 Tasty Bites 

Below is a preview of what you can expect to learn in this recipe. 

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About This Recipe


The video game industry has some of the most engaged and loyal customers in the world. How do they do it? By creating experiences that grab and hold their audiences' attention. As such, game strategy and gamification have a lot to offer entrepreneurs who want to create their own active community of customers. In this recipe, the biggest esports star in South African, an entrepreneur herself, reveals the ins and outs of the esports industry, as well as how entrepreneurs can utilise similar strategies to grow their own market reach and engagement.

What You'll Learn


Professional gamer and esports personality Julia 'Bish' Robson, is one of South Africa's top female competitive gamers and proud owner of DNMK Esports multi-gaming organisation. Julia has dabbled in various spheres of the gaming industry and not only competes at a high level, but she also streams and creates content for various gaming brands. In this recipe, Julia touches on her entrepreneurial journey in the business of gaming, gamification and game strategy.


Learn from someone who speaks from a position of real authority, perspective and experience.


Implement practical tips and techniques learned in the trenches - doing, rather than talking.


Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

Get Learning

This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think. 

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Deep Cuts 

Love this recipe? Here are some additional videos to delve even further into the topic.


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