Mark Corbett is a chartered accountant with over 20 years’ experience building successful start-up businesses in high growth industries, notably the complicated field of cosmeceuticals.
He joined Goodleaf where he is the managing director from Canopy Growth Africa where he served as deputy MD. Prior to entering the cannabis industry, he was intimately involved with the global success story that is Bio-Oil in the capacity of regional director: Asia for Union Swiss, the company that owns and distributes Bio-Oil.
Not a Heavy Chef member yet?
10 Tasty Bites
Below is a preview of what you can expect to learn in this recipe.
1 - What Drew You To A High-Growth Business Such As Bio-Oil?
2 - How Did You Automate Processes For Global Scaling?
3 - How Has Your Experience At Bio-Oil Impacted The Growth Of Goodleaf?
4 - What Is Goodleaf’s Strategy To Grow Its Business?
5 - When Is A Brand Good Enough To Pitch To The Big Stores?
6 - What Are Goodleaf’s Advantages For Competing In A Global Market?
7 - What Needs To Happen To Scale Goodleaf?
8 - What Are The Challenges Of Launching A Product In A Foreign Market?
9 - In Business, Is It Preferable To Have A Single Focus Or Several?
10 - Do You Have A Perspective For Entrepreneurs That Want To Get Into The Cannabis Industry?
About This Recipe
Apart from business insights and valuable learnings, this recipe will leave you with an appreciation of the expertise and professionalism behind the Goodleaf brand. From being the single biggest supplier of medical-grade cannabis into Europe to South Africa’s most recognised CBD brand, Goodleaf is a business heading for the big time.
Expansion, however, comes with major challenges. Goodleaf MD Mark Corbett highlights these, along with the many opportunities in the cannabis industry. He shares Goodleaf’s ambition to be a major player in the wellness market in the UK, and explains why the team is currently saying “no” to the countless new-market opportunities presented to them.
Applying his experience with Bio-Oil to Goodleaf, Mark offers a compelling behind-the-scenes look into growing a high-potential business in the context of an industry that is still finding its feet, especially in terms of regulation.
What You'll Learn
The recipe provides fascinating insights into the secrets behind Bio-Oil’s global success, and the extent to which learnings in one industry can be transferred to another.
You will learn about the juggling act involved in rapid expansion, the importance of staying focused on the core business and getting one market right before moving on to the next one.
The recipe also highlights the opportunities and pitfalls inherent in the cannabis industry, and dispenses valuable, practical advice for entrepreneurs who want to move into the market.
Learn from someone who speaks from a position of real authority, perspective and experience.
Implement practical tips and techniques learned in the trenches - doing, rather than talking.
Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.
Love this recipe? Here are some additional videos to delve even further into the topic.
Got A Minute (Or Two)?
Why Are Heavy Chef Recipes So Highly Regarded?
One Tasty Recipe.
Ten Tiny Bites.
Each Heavy Chef recipe is made up of ten focused 'learning bites' of five minutes or less.
Continually focusing on the needs of our ever-growing community of entrepreneurs.
Access Anytime. Anywhere. Anyhow.
As long as you have an internet-enabled device, you can digest a tasty learning bite.