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Michele Macnab
Digital Marketing Metrics

Digital marketer and founder-owner of Hells Bells Digital Michele Macnab shares how to choose and track digital marketing metrics that support your business strategy.

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Michele Macnab is a fractional CMO and performance marketing coach with 15 years of experience. She runs her own coaching and consulting business called Hells Bells Digital, which started out as a marketing agency before evolving into education.

She’s found clients are a lot more likely to reach their growth and marketing goals if a highly skilled professional does it with them rather than for them, or by telling them what to do as a marketing consultant.

Michele cut her digital marketing teeth in the UK where she worked with complex, large-budget PPC clients on performance marketing. She moved to Cape Town in 2009, and has since worked on strategies for large and small clients from around the globe, produced training material and consulted for various companies and business incubators.

She considers herself a creative soul with an analytical brain, which is the secret one-two punch combo that makes her a better marketer.


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Below is a preview of what you can expect to learn in this recipe. 

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About This Recipe


Much as she loves data, the founder and owner of Hells Bells Digital warns against tracking metrics for the sake of knowing things rather than driving business goals. Find out in this recipe why, according to Michele Macnab, 24 is the golden number of marketing metrics to track.

Michele also shares the insight that while data gives you more than emotion to work with, it should never be employed at the expense of being human. As businesses, we are all humans selling to humans, after all.

What You'll Learn


Digital marketing is not social media. In fact, according to Michele Macnab social media is not nearly as important as many entrepreneurs believe it is.

Mchele shares how to use the customer value journey to select marketing metrics, and how to use tools such as GERU, Funnelytics and good old Google Sheets to get the most value out of your metrics.

You will also learn about the stages involved in moving clients from an initial discussion all the way up the value chain to advocacy and promotion, and why it is worth looking past the Google Analytics user experience to get to the valuable data.


Learn from someone who speaks from a position of real authority, perspective and experience.


Implement practical tips and techniques learned in the trenches - doing, rather than talking.


Join a cohort of like-minded entrepreneurs in our growing community and share your learnings as you go.

Get Learning

This entrepreneurial micro-course will take you only a few minutes per day (or you can binge if you want to). Feel free to skip around and please let us know what you think. 

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Deep Cuts 

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