Recipe Guide

Think of a 'Recipe' as kinda like a mini course. At Heavy Chef, we host thousands of these courses, all in service of our entrepreneur community.

What Is A Recipe?

A Recipe is a series of 10 learning bites that make up a course focused on a specific topic. A Chef is someone who can speak with authority on that topic. Heavy Chef's learning curriculum comprises thousands of Recipes shared by Chefs around the world. We record and edit our Recipes at one of our studios, either at Hout Bay in Cape Town, the V&A Waterfront, Workshop17 or dozens of smaller studios around the country.

Tips For Interviewees

Wear clothes that are comfortable and personal.
Choose simple colours that don’t contrast too strongly with your background.
Prepare well. At the same time, speak from the heart.
We’re focusing on a topic that you have significant experience in, so have fun with it.
The answers will be cut into 2-5 minute videos.
Remember the ‘rule of 5’: The audience is mostly entrepreneurs with businesses less than 5 years old, less than 5 million rand in revenue and less than 5 employees.
When providing answers, try and datestamp any specific references to time. Say “During the month of XXXX” or “In year YYYY…” rather than “Last month…”
The style and setting of Heavy Chef interviews is fun and irreverent, light and conversational. Feel free to be fun and irreverent!
The studio will be set up for comfort. If you want a break, or a ‘do-over’, put up your hand at any time.
After the interview, we will take photos for your profile pic in the final Recipe.
Heavy Chef reserves the right to use all interview footage captured in this interview.
We will share BTS footage, pics or clips once we’ve completed the editing process. You’re welcome to amplify across your own social media.
Our job is to make you look great. Trust our editing process. We gotz you!

The Recipe Manifesto

Our very own Ten Commandments for Recipe creators.

Thou shalt create a clear and precise brief.
Thou shalt craft relevant and resonant questions for guests.
Thou shalt treat Chefs like royalty.
Thou shalt ensure good lighting, clear sound and well-crafted composition.
Thou shalt be consistent and careful with our production.
Thou shalt not let “ums” or “ahhhhs” or “I thinks” or “likes” slip through the final edits.
Thou shalt double-check everything.
Thou shalt triple-check everything.
Thou shalt communicate loudly when thou spots errors or inconsistencies.
Thou shalt think hard about the value entrepreneurs are looking for - and ensure the Recipe delivers.

Quality Assurance Checklist

Use cooking verbs (e.g., taste, tuck in) sparingly to avoid an overly contrived brand narrative.
Always use "and" instead of "&"
All headings should be fully capitalised, with specific rules for:1) Single sentence headings: No full-stop at the end. 2) Two-sentence headings: Both sentences must end with a full-stop. 3) Hyphenated words: Both words must be capitalised (e.g., Self-Assessment).
Use letters up to nine; for 10 and above, use numbers.
Bullet points: Each bullet must start with a capital letter and end with a full-stop, even if it isn’t a full sentence.
We don't use exclamation marks unless it's absolutely necessary!
Paragraphs are left-aligned, never justified.
We use centre-aligned justification for pull quotes.
Recipe titles are 3 words or less. With very few exceptions.
All copy is written using British English.
Bite videos sit at a comfortable 90 seconds.
If a Chef, Partner, or Brand’s name uses lower case or other exceptions, we respect it, e.g. xneelo or redAcademy.

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