Recipe Review
Use the following guide to prepare for Recipe interviews.
Welcome to Heavy Chef's Kitchen!
A Recipe is a series of ten learning bites to make a course focusing on a specific topic. A Chef is someone who can speak with authority on that topic. Heavy Chef's learning curriculum is made up of thousands of Recipes shared by Chefs around the world.Â
Need Support?Â
Tryna find the venue? Want clarification? Got a specific milk alternative for your coffee? No worries, we've got your back! Email us [email protected] or message Mo (Head of Community) with any requests or queries at +27 81 346 9707 anytime.
Social Media Guidelines
- Wear clothes that are comfortable and personal.
- Choose simple colours that donât contrast too strongly with your background.
- Prepare well. At the same time, speak from the heart.
- Weâre focusing on a topic that you have significant experience in, so have fun with it.
- The answers will be cut into 2-5 minute videos.
- Remember the ârule of 5â: The audience is mostly entrepreneurs with businesses less than 5 years old, less than 5 million rand in revenue and less than 5 employees.
- When providing answers, try and datestamp any specific references to time. Say âDuring the month of XXXXâ or âIn year ZZZZâŚâ rather than âLast monthâŚâ
- The style and setting of Heavy Chef interviews is fun and irreverent, light and conversational. Feel free to be fun and irreverent!
- The studio will be set up for comfort. If you want a break, or a âdo-overâ, put up your hand at any time.
After the interview, we will take photos for your profile pic in the final Recipe. - Heavy Chef reserves the right to use all interview footage captured in this interview.
We will share BTS footage, pics or clips once weâve completed the editing process. Youâre welcome to amplify across your own social media. - Our job is to make you look great. Trust our editing process. We gotz you!
Music
Composed by Divine Mahara, a multi-talented artist and winner of Zimbabweâs Got Talent, this song embodies the spirit of Heavy Chef.
Usage:
Featured in learning segments on the platform, enhancing engagement and brand identity.
Language And Terminology
Capitalised Terms
Menu: Refers to our curriculum and calendar of activities.
Chef: Refers to experienced entrepreneurs.
Recipe: Refers to packaged advice (short courses, books, programmes).
Learning Bites/Bites: Refers to our product.
Sentence Casing
Ingredients: Refers to steps or components.
Usage Notes:
Use cooking verbs (e.g., taste, tuck in) sparingly to avoid an overly contrived brand narrative.
Ampersands:
Always use "and" instead of "&".
Tone And Messaging
Our tone is plain, relatable, and concise, respecting the time of entrepreneurs. Itâs celebratory and supportive, always in their corner. We balance humility with ambition, adding a hint of irreverenceâconfident but never overdone.
Photography And Media
Access a curated library of images and videos, including stock photos, team shots, and community visuals, to use in marketing and collateral. Ensure all media aligns with brand guidelines.
