The HeavyChef Project

The Heavy Chef Project is an initiative by World Wide Creative to investigate and explore the multitude of digital marketing channels available to us. The name came from a client of ours. We were consulting a few years back, telling this client how to go about making his fortune via the web, when he turned on us and asked: ‘How much of this stuff do you actually use in your own business?’ When we looked dumbfounded, he said sagely, ‘I never trust a skinny chef.’

And so, like a wounded animal, we set off on challenging this perception, and The Heavy Chef Project was born.

The Heavy Chef blog is a forum for World Wide Creative (and guests) to sample the ingredients of the digital universe. We look at design, creativity, technology, programming, interactivity, social media and mobile communication. We also go off-line, and ask guest speakers to come and spread their wisdom for the benefit of our team and our readers.