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Wednesday, 20 August 2014

On 28 August 2014, Heavy Chef Events will make a long-awaited return to Cape Town, where Dave Duarte will be talking on the marketing enigma that is Dark Social Media.

Making a reappearance at Heavy Chef, this online marketing expert will cover some uncharted territory as he explains how referral traffic from ’social’ sources like instant messaging and email can easily be confused by analytics programs as direct web referrals.

Basing a digital marketing strategy on sound analytics means being able to determine how many referrals are directed from Dark Social sources. Duarte’s presentaton will focus on how this works.

Unfortunately, the event is fully booked. For those of you who didn’t make it onto the guest list in time, you can get the latest updates and news about Heavy Chef by connecting with the community on Facebook and Twitter. You can also check out our latest speaker videos on our Youtube channel.

To all our guests who booked seats successfully, don’t forget to diarise these details:

Venue: World Wide Creative, 60 Sir Lowry Road, Woodstock


From Cape Town driving towards The Southern Suburbs

  • Head down Darling Street (passing the Castle of Good Hope on your left hand side)
  • Take a left into Sir Lowry road
  • Just after the bridge, you will see the World Wide Creative office (black building) on your right hand side, directly opposite the Good Hope Centre
  • To park, take a right turn into Sydney Street and head towards the back of the building where there is an available parking lot

From The Southern Suburbs driving towards Cape Town Central

  • Get onto Woodstock Main Road (Victoria Road) and continue straight until it becomes Sir Lowry Road
  • Continue up Sir Lowry road and go under the bridge
  • About 400m after the bridge, you will see the World Wide Creative office (black building) on your left hand side, directly opposite The Good Hope Centre
  • To park, take a left turn into Sydney Street and head towards the back of the building where there is an available parking lot

Time: 18h00 for 18h30

Cost: Payment is 1 screenshot of an email in which you share this link: with a friend (you know we’re kidding. It’s free – as always).

Heavy Chef is sponsored by: World Wide Creative, Microsoft, Nokia SA, Backsberg Wines, Mobile Marketing Association and Channel Mobile.

July 17, 2014

Exclusive Video Of Gareth Cliff Speaking At Heavy Chef About His Digital Radio Experience. Watch It Here.

Filed under Heavy Chef News.

Concocted by Renee Fortune

Gareth Cliff headlined June’s Heavy Chef event in Johannesburg to inform and entertain the crowd of marketers and digital enthusiasts with his latest move into the digital space.Thanks to our founders, World Wide Creative, the speaker video is now available and is complimented by a series of short video clips – each dealing with a specific question and answer that was covered during the course of the session.

This session dealt directly with some of the pivotal questions that Heavy Chef guests have wanted to ask since the onset of Gareth’s online radio show, Three of these Q&A videos have been released, so watch this space for the rest of the clips in this series or subscribe to our Youtube channel.

Heavy Chef is coming to Cape Town soon, with a not-to-be-missed speaker line-up. Be the first to receive invitations and updates by signing up to our monthly newsletter here and become part of the Heavy Chef community by following us on Facebook and Twitter.

June 26, 2014

The Reinvention Of Radio: Gareth Cliff Talks Digital at Heavy Chef in Johannesburg

Filed under Heavy Chef News.

Concocted by Renee Fortune

At this month’s anticipated Heavy Chef event, South African media icon, Gareth Cliff, addressed the crowds at Microsoft’s headquarters in Bryanston, Johannesburg on 24 June 2014.

Addressing an engaged audience of digital and marketing professionals, Cliff spoke about his plunge into the world of online and mobile radio with

Staying true to his publicly irreverent nature, he confidently forecasted the demise of radio as we know it, remarking that listening to him and his fellow co-hosts for 5 minutes, will make conventional radio seem “lame.”

Having experimented briefly with DSTV’s Comedy Central, is now a fully-fledged online radio show that’s as uncensored as it gets. But Gareth didn’t create a new show just to let off a few uninhibited swear words. The show features 3 hours of compelling content. Referencing the infamous US shock-jock Howard Stern, Gareth explained that the only thing a successful broadcaster needs, is to be themselves. Hate him or love him, Gareth Cliff is authentic.

Whether the future of radio is purely digital remains to be seen, but Cliff certainly made a convincing argument for it. Make sure to keep an eye out for his speaker video on the Heavy Chef Youtube page.

Once again, #heavychef trended on Twitter during the event, with social media driving the opinions and comments of Heavy Chef guests:

Thanks you to our sponsors who contributed to this unforgettable Heavy Chef experience! Our founder, World Wide CreativeMicrosoft for the new venue, Nokia RSA for sponsoring a Nokia Lumia 1520 as a prize, Backsberg Wines for their eco-friendly wine, Mobile Marketing Association for their beverage contributions, and Channel Mobile for their bulk SMS service.

Heavy Chef will be hosting events in Cape Town during July, August and September 2014 with a phenomenal speaker line-up. Seats book out fast, so be the first to receive invitations and updates by signing up to our monthly newsletter here. You can also become part of the Heavy Chef community by following us on Facebook and Twitter.

June 18, 2014

Heavy Chef To Host Gareth Cliff on 24 June 2014

Filed under Heavy Chef News.

Concocted by Renee Fortune

On 24 June 2014, Heavy Chef, the practical learning initiative by digital agency World Wide Creative will host Unradio’s founder, President Gareth Cliff.

After almost 16 years as a traditional radio host, Gareth has joined the natural evolution to online radio, complemented by a live stream on the WeChat mobile app and a show on DSTV. is as non-radio as it gets. No scripts, no censorship, just real conversation driven by digital innovation.

Unfortunately, this event was booked out in record time and seats are no longer available.

If you were lucky enough to grab a spot at the event, please diarise these details:

Venue: Microsoft Offices, Bryanston (William Nicol Drive)

Time: 18h00 for 18h30

Cost: Free for everyone except SABC employees, board members or affiliates of SABC in any way. In fact, if you even watch SABC on TV, you’re not allowed in.

If you didn’t get on the guest list in time, don’t despair – you can join the Heavy Chef community by signing up to our newsletter here and following us on Twitter and Facebook. You can also check out the latest speaker videos on our Youtube channel.

Heavy Chef is sponsored by: World Wide CreativeMicrosoft, Nokia SA, Backsberg Wines, Mobile Marketing Association and Channel Mobile.

See you all there!

May 28, 2014

World Wide Creative is going to IMC Cape Town – check out the line-up

Filed under Heavy Chef News.

Concocted by Renee Fortune

The IMC Conference returns to Cape Town for the 4th time on the 9th and 10th of June at the Cape Town International Convention Centre, and we can’t wait to attend the event. This year, the Integrated Marketing Communication Conference will take a holistic look at how to use conventional and digital marketing to drive customer intent. Check out the line-up.

Featured speakers and topics:

  • David Moffatt (MD at Hellocomputer):“Break. Make. Create. Some surprising benefits from a culture of hacking”
  • Lani Carstens (MD at John Brown Media SA): “Content Marketing: what’s your story?”
  • Jonty Fisher (MD at Bletchley Park): “Leading in leaner times: getting closer to your customer”
  • Melissa Attree (Marketing Consultant): “Strengthening the online/offline marketing link”
  • Gary Leih (Founder of OFyt): “Cleaning up the marketing messaging mess”
  • Koo Govender ( CEO of the VWV Group): “Experiential Marketing”
  • Lwandile Qokweni (MD at Carat SA): “Redefining media”
  • Aidan Baigrie (Client Partner at Facebook): “Facebook, a roadmap for Africa”

Workshop hosts and topics:

  • Colourworks: “Event intelligence – how to use events in a strategic way in a digital world.”
  • 25AM: “Beyond the click-through.”
  • NXT: “Is the retail experience as we know it today in real danger of being replaced completely by digital retailing or not?”
  • Quirk: “This is a Public Service Announcement: Disruption, don’t be a victim.”
  • Bletchley Park: “Closing brand performance gaps by getting to know your customer better.”
  • Everlytic: “Prepare for POPI.”
  • John Brown Media: “Is there a quantifiable ROI in the world of content marketing?”
  • Roth Communications: “Brand stories: Your organisation’s most important IP.”
  • Dentsu Aegis Network: “It’s complicated.”

The IMC Conference is proud to announce as Lead Sponsors of the event. is a leading Mobile Advertising Exchange across Emerging Markets that maximises the value of mobile media for advertisers, developers, publishers and telecom operators. Powered by AudiencePro™ and AppWrapper™ platforms, has delivered mobile advertising experiences for leading Fortune 500 brands & digital media companies, across 200 countries.

Other sponsors include: Oude Meester South Africa,, ReVite and Scheckter’s Organic Energy.

For more information on this event and how to register, you can visit the IMC website or call 021 180 4111. You can also connect with them on Facebook and Twitter to get the latest news.

Follow the World Wide Creative team via Heavy Chef on Twitter for our updates and insights.

The IMC Conference returns to Cape Town for the 4th
Town International Convention Centre, and we can’t wait to attend the event. This year, the Integrated
Marketing Communication Conference will take a holistic look at how to use conventional and digital
marketing to drive customer intent. Check out the line-up.
time on the 9th
and 10th
of June at the Ca
May 23, 2014

Take the Heavy Chef survey

Filed under Heavy Chef News.

Concocted by Renee Fortune

Create your free online surveys with SurveyMonkey , the world’s leading questionnaire tool.

May 15, 2014

Heavy Chef presents: Reg Lascaris on Lessons From The Boot Of A Car

Filed under Heavy Chef News.

Concocted by Renee Fortune

This month’s Heavy Chef event, set to take place on 22 May at GIBS in Johannesburg, has the honour of hosting Reg Lascaris, co-founder of advertising powerhouse, TBWA\Hunt\Lascaris.

His latest bestseller, Lessons From The Boot Of A Car recounts how this advertising powerhouse began in his car boot (a yellow Toyota Corolla to be precise). From having only 3 clients to spearheading iconic campaigns like the BMW mouse and Nashua’s seminal tagline (”Saving you time…”), TBWA\Hunt\Lascaris became Africa’s first world-class advertising agency.reg lascaris quote

Reg’s story is one of a true creative pioneer, one that holds both business and raw life lessons – success, failure, tough-minded optimism and everything in between. We can’t wait to hear it.

Unfortunately, no further bookings can be made for this session as it is fully booked (within an hour!).

Catch up on our social networks

The good news? You can follow Heavy Chef on Facebook and Twitter for live updates during the event. Sign up for the newsletter here to guarantee being an early bird at the next Heavy Chef event.

If you were lucky enough to grab a place, don’t forget to diarise the following information:

When: 22 May 2014 @ 17h30

Where: The Gordon Institute of Business Science, Johannesburg

Where (on the map): GIBS Campus; 26 Melville Road, Sandton, 2196

How Much: A trillion Zim dollars, arranged in a meaningful poster collage, to be handed in for adjudication at the door. So, not much really. Ok, hell, it’s free.

For a map and directions to the venue, please click here.

Thanks to our sponsors, guests at our monthly events in Jozi and Cape Town enjoy complementary eco-friendly wine from Backsberg Wines and beer sponsored by the Mobile Marketing Association. Prizes from Exclusive Books and Nokia will also be up for grabs. We’d like to extend our thanks to GIBS for the venue sponsorship and Channel Mobile for their bulk-SMS and event organisation.

We look forward to seeing you all there!

Fred, Mike and the Heavy Chef team

April 25, 2014

Exclusive Release of the Speaker Videos from Heavy Chef’s “Digital State Of The Nation”

Filed under Heavy Chef News.

Concocted by Renee Fortune

Heavy Chef’s Digital State of the Nation session on 10 April 2014 was a melting pot of opinions, statistics and quirky personalities – the perfect environment for an event aimed at answering pivotal questions like, “what is the future of digital in South Africa?”

Thanks to World Wide Creative’s very own camera-operating-guru, Rudi van Vuuren, the speaker presentations of Arthur Goldstuck, Alan Morrissey and Justin McCarthy are now live on the Heavy Chef site.

Each video captures key insights and gets to the crux of each speaker’s message along with full screen views of the slides within each presentation.

quote-arthur goldstuckArthur Goldstuck, Head of World Wide Worx commented on the ever-increasing growth of smartphone usage in South Africa (thanks to smartphones which now cost as little as just over R300). With Android continuing to lead the pack in this key emerging market, Arthur presents some strong viewpoints on the correlation between the growth of the local internet economy and the price of data. A fixed, ceiling price for data is Arthur’s solution for the long-term.

Watch his presentation at Heavy Chef here.

Effective Measure’s MD, Alan Morrissey casts an optimistic eye on South Africa’s digital landscape, pointing to the fact that it’s the third fastest growing internet population in the world. Consulting an array of graphs, he points to the reality of sustainable market growth in this thriving arena.

Alan Morrissey presentation slide

Watch his presentation at Heavy Chef here.

His slide presentation is also available here.

justin quoteTBWA’s Justin McCarthy informed us just as much as he entertained us with his no-nonsense approach to digital. His presentation brought the picture of digital media into the unique South African context. For marketers, it’s all about “using your kop,” as Justin claims. It’s about realising that digital and traditional media are both necessary in getting brand messages across effectively.

Watch his presentation at Heavy Chef here.

We’re looking forward to the next Heavy Chef session, which is scheduled to take place on 22 May 2013 in Joburg. More details to follow soon…

Sign up to our newsletter here, to be the first to book your spot at the next event and find out more about what’s on the agenda.

We’ll see you all there!


April 23, 2014

Author Ron Irwin Tells Us about Narrative Branding

Filed under Heavy Chef News.

Concocted by Renee Fortune One Response

ron-irwin-lOn 10 April, World Wide Creative hosted a Think Tank Thursday featuring South African author, Ron Irwin. Working as a lecturer in UCT’s Film and Media Studies Department as well as a brand consultant and novelist, Ron’s approach to content creation bridges the gap between storytelling and commercial branding. According to Ron, “narrative matters because it shapes lives and human perception.” Consider the way narrative helps to shape good behaviour in kids, using characters like the bogeyman and Father Christmas, and you’ll probably agree.

quoteFor Ron, the formula for a compelling brand narrative begins with one vital component: a character, with a desire.When that character takes steps to achieve that desire, modern magic happens. Consumers live vicariously through them, laugh with them, cry with them and most importantly, relate to them. It’s a winning formula.

Think of the first globally acclaimed brand that springs to mind – a brand like Harley Davidson. Its brand narrative began with four, fearlessly reckless young men with an unyielding desire to build a motorcycle. Their first experiment with internal combustion took place in a tiny wooden shed and their first motorcycle ran for over 100 000 miles under five owners.* It was the beginning of a brand legacy that consumers cannot resist buying into.


Today, content that exploits the effectiveness of narrative branding can be curated across a number of mediums from product labelling to social media. Ron pointed to the affinity that South Africans feel with the Proudly South African™ brand as a trademark that’s represented by the stories of local icons like Mark Shuttleworth and Mount Everest climber, Sibusiso Vilane. The Proudly South African™ logo signifies a national story that’s worth investing in.

Flat-Water-Tuesday3As an author, Ron’s had his fair share of challenges when it comes to getting a novel published but by experimenting with narrative and really getting to understand the mind of the reader, he has achieved resounding success both locally and overseas.

Ron Irwin’s novel, Flat Water Tuesday was recently chosen by the American chain store, Target as its “Club Pick” for the month of May.

Thanks again Ron for the inspiration!


April 15, 2014

Heavy Chef: The Debate on Digital

Filed under Heavy Chef News.

Concocted by Renee Fortune 6 comments

More Insights. More Entertainment. More Digital Genius.

Heavy Chef Tweets - 10 April 2014

On the 10th of April 2014, 150 Heavy Chef guests streamed into the GIBS Campus in Sandton to witness the “Digital State of the Nation” presented by three of the heaviest media and analysis chefs we know.

TBWA Durban’s MD, Justin McCarthy kick-started the debate, arguing that behind digital’s “sexy smokescreen,” lies a marketing medium that simply does not yet have the impetus to usurp the place of traditional media. Alan Morrissey, MD of Effective Measure brought another perspective to the discussion. From his viewpoint, there is indeed a place for the coexistence of digital and traditional media where the former doesn’t lead directly to the “death of everything else.”

The Face-Off

World Wide Creative’s very own head honcho, CEO Fred Roed, chimed in: “Digital should not be seen as a channel. It’s a thread that is now woven into all the other channels.”

It’s about the bigger picture – a multi-faceted approach to marketing should include digital, which is a very persuasive medium.

The Head Honcho

Arthur Goldstuck, head of World Wide Worx put figures to facts with his Digital Participation Curve model. According to his approach, South Africa needs another 5 years to convert staunch traditionalists into active participants in the digital economy. We’re getting there.

The Digital Guru

This month’s event was brimming with character, from the spirited speakers to our very own “selfie sistas” (yes, that’s our nickname for you), and the evening was an overwhelming success.

We’d like to say a huge thank you to our Heavy Chef supporters, both the familiar faces and the event initiates – it was fantastic to mingle with you all. To our speakers who embodied the philosophy that is Heavy Chef – thanks for “walking the digital walk.”

The Crowd

The event would not have been complete without our amazing sponsors: Backsberg for the decadent wine, Condé Nast for the magazine giveaway, Exclusive Books for the awesome prizes, Channel Mobile for their bulk SMS service and of course GIBS for the iconic venue.

Keep watching this space for exclusive videos, images and news on the event and we’ll keep you posted on when and where the next event will be held. Keep taste-testing the ingredients of digital marketing. Don’t be a skinny chef.