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Never Trust a Skinny Chef

A client once told us: “Never trust a skinny chef” Since then, the team at digital marketing agency World Wide Creative have focused on becoming “Heavy Chefs”. The Heavy Chef Project is where we make a meal out of web marketing. Here you can book seats to the Heavy Chef Digital Marketing Courses; read marketing news and opinions in the Heavy Chef blog; get invited to free events hosted in Europe and Africa; as well as watch videos of our monthly Heavy Chef Sessions with top speakers from around the world.

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Monday, 8 March 2010
A Winning Recipe for A Secure Facebook Profile

A Winning Recipe for A Secure Facebook Profile

Facebook is a great way to stay in touch with friends and family but even more, to promote yourself and your business. With all the benefits you get from a social networking site, there are dangers too. That is why it is important to set you privacy setting. You need to protect your contact details, your conversations and anything else that you don’t want to make public to the global web. Here’s a quick 5 step recipe to quickly whip up a more secure Facebook profile: Read Further

March 2, 2010

How Can You Protect Your Business’ Online Reputation?

Filed under Recipes for Success.

Concocted by Yolandi Janse van Rensburg

Online reputation management (ORM) is the analysis of your personal or professional reputation as represented by content across all types of online media channels. Fred Roed at World Wide Creative breaks this down to a more digestible chunk. “Basically, when people online write stuff about you, you should know about it fast enough to be able to respond – especially if it’s negative stuff” Fred says. So, what do you do to improve your business’ ORM? How do you deal with negative discussion or criticism? And, how do you monitor your business’ ORM online? These are a few questions often asked. Here are my answers to all these questions: Read Further

February 11, 2010

How do I know if an SEO company is reputable?

Filed under Recipes for Success.

Concocted by Yolandi Janse van Rensburg

On LinkedIn, the owner at Travel Cruise and Tour, Peter Himmelberger, posed the question: How do I evaluate SEO firms to select a reputable firm? I thought this was a very relevant question since SEO has become such a huge buzzword you just can’t ignore it. Now, it is not difficult to achieve top rank for certain keywords or your company’s name nor is it a sign that the company you hire for SEO is effective. Read Further

February 3, 2010

Heavy Chef Session Feb 2010: “A Taste of the Digital Future”

Filed under Heavy Chef News.

Concocted by Fred Roed

Last night, Louis Janse van Rensburg (World Wide Creative) and Justin Spratt (ISlabs) gave us an insight into the future. It was a scintillating session, with both speakers providing a sense of excitement of what’s around the corner.

Louis covered the digital consumer, and what we can expect, and Justin tore into the macro-environmental landscape, sharing loads of love for Telkom along the way.

We gave away some of our new T-shirts at the end, followed by a Q&A session with the audience particularly interested in some of the controversial and contentious future predictions by our favourite (not so skinny) Australian living in SA.

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January 25, 2010

Heavy Chef Session in Joburg: “A Taste of The Future: What’s Cooking in 2010?”

Filed under Heavy Chef News.

Concocted by Yolandi Janse van Rensburg

Oh yes, it’s time for our Heavy Chef Session in Joburg and we’ll be taking a look into the crystal ball of digital marketing and explore what lies ahead. We’ve got two not-to-be-missed speakers who’ll be looking at what’s cooking in 2010.

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