This month’s Heavy Chef event, set to take place on 22 May at GIBS in Johannesburg, has the honour of hosting Reg Lascaris, co-founder of advertising powerhouse, TBWA\Hunt\Lascaris.
His latest bestseller, Lessons From The Boot Of A Car recounts how this advertising powerhouse began in his car boot (a yellow Toyota Corolla to be precise). From having only 3 clients to spearheading iconic campaigns like the BMW mouse and Nashua’s seminal tagline (”Saving you time…”), TBWA\Hunt\Lascaris became Africa’s first world-class advertising agency.
Reg’s story is one of a true creative pioneer, one that holds both business and raw life lessons – success, failure, tough-minded optimism and everything in between. We can’t wait to hear it.
Unfortunately, no further bookings can be made for this session as it is fully booked (within an hour!).
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If you were lucky enough to grab a place, don’t forget to diarise the following information:
When: 22 May 2014 @ 17h30
Where: The Gordon Institute of Business Science, Johannesburg
Where (on the map): GIBS Campus; 26 Melville Road, Sandton, 2196
How Much: A trillion Zim dollars, arranged in a meaningful poster collage, to be handed in for adjudication at the door. So, not much really. Ok, hell, it’s free.
For a map and directions to the venue, please click here.
Thanks to our sponsors, guests at our monthly events in Jozi and Cape Town enjoy complementary eco-friendly wine from Backsberg Wines and beer sponsored by the Mobile Marketing Association. Prizes from Exclusive Books and Nokia will also be up for grabs. We’d like to extend our thanks to GIBS for the venue sponsorship and Channel Mobile for their bulk-SMS and event organisation.
We look forward to seeing you all there!
Fred, Mike and the Heavy Chef team