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Heavy Chef Event: Sales And Targeting

Event: Sales and Targeting


  • Landie Stevens, Director, Landie Stevens Consulting.
  • Jason Luboyera, Founder & CEO, 360 DigiSales
  • Zinhle Novazi, Director, Heavy Chef Foundation (MC)

This event was hosted on September 27, 2022 6pm-7:30pm. CPT. Workshop17 Watershed.

Watch the event video below: 

"Sales is the lifeblood of any business.” We’ve heard this statement probably more times than any other maxim on the Heavy Chef entrepreneur learning platform. However, somehow ‘sales’ has received such a bad rap in society. Best-selling author Dan Pink reminds us in To Sell Is Human, that we’re all sales-people. We’ve been trained intuitively to sell, from an early age. Whether you’re offering a product to someone, pitching for money or going on a date - you’re selling. To turn our intuition into a superpower, Heavy Chef has invited two world-class sales professionals to teach us their silky skills. Landie Stevens and Jason Luboyera will join us on stage Tuesday 27 September at Workshop17 Watershed in Cape Town. They’ll share their recipes on how to convert your pitches into perfection. Join us for some complimentary Backsberg wine, Goodleaf CBD waters and Sir Fruit smoothies. There will be networking and prizes.  

Heavy Chef events are brought to you by Xero and PayFast.

Support is provided by Howler, Workshop17, Creed Living, Sir Fruit, Goodleaf and Backsberg.

Heavy Chef is proud partners with xneelo, Capitalise, Parcel Ninja and Global Citizen.